What is SEO? Search Engine Optimization | How SEO works | Basic SEO

Today I will discuss about a very important and useful topic of online sector which is used for any kind of digital marketing. The topic is “The basic SEO”. I will discuss the topic with you in an easy and friendly manner and hope you will enjoy it and will be benefitted from this.

What is SEO ?

The elaboration of SEO is "Search Engine Optimization" which is a method or technique that helps to increase the quality and quantity of traffic to your websites. It's a process by which you can bring a website into the top 10 results of SERP (Search Engine Result Page). SEO is the process of submitting a website a following the rules and regulations of a search engine which helps for ranking the website into the search engine easily and quickly. It is increasingly being used by most of all the small and big scale businesses. It is also a process of social promotion for your websites. SEO helps you to grow your business and meet the business objectives.

Before getting ideas on SEO -

1. firstly you need to know what is search engines.
2. Secondly you need to know what is the role of Search Engine Optimization.
3. At the next step, you need to know about the types of SEO and their effectiveness to rank your website.
 

What is Search Engine :

A search engine is a program or script which collects and organizes contents for specified keywords and returns the results of related websites containing that keywords. To search the internet. Search engines use programs or software's which are referred to spiders, robots or crawlers. Through a search engine, we get all the required information very fast and easily with a single click. There are thousands of different search engines in the web. Google, Yahoo and Bing are three main search engines. So you need to submit your website to these three search engines for ranking purpose. At present, ‘Google’ is the most popular, preferable and well-known search engine.

You can see the list of all search engines from this link : "thesearchenginelist.com"To access a search engine, you need to use a browser such as- Google Chrome, Mozilla Firefox, Internet Explorer, Opera etc. on your computer, smartphone, tablet or another device.

Importance of Search Engine Optimization :

 
SEO improves website visibility in the search engine. Suppose, you have a great website with good contents, but people don’t find your website in the first or second page of google search results. Eventually, you will not get any visitors, traffics or customers for your website. Ultimately, your website will be of no use and your investment or hard work will completely go in vain. From many researches, it is almost clear to all that users even don’t look at the second page of SERPs (Search Engine Result Pages). SEO helps for increasing traffic to a particular website by ensuring that the site appears on the top of the list of results returned by a search engine. Not only that, SEO also improves the user-friendliness of a website and increases its credibility.

Now if your business website comes in the topmost place or even in the first page of google search results, you will get a great number of visitors into your website which can grow your business amazingly.

Types of SEO :

There are mainly two types of SEO or Search Engine Optimization. One is Organic SEO and another
is Paid SEO.

#Organic SEO : It’s a free method of SEO through which you can rank your website in an organic way which will be reliable and long lasting. You need to work hard for this and it takes a long time to rank your website through this type of SEO. Organic seo is very important and working for all. Most of the people follow this. It doesn’t need any investment. So, we can get best result of SEO from it.

#Paid SEO : It’s a paid method of SEO through which you can rank your website very easily and quickly just by paying google through Google Adwords. But this way is not reliable and mostly temporary. The ranking of the site fully depends on the payment to google. When you pay, you site is shown on the top of the search results but when you don’t pay, your site isn’t shown on the top may be even not anywhere in the search results. I will discuss more topics on SEO day by day. Stay with us.